Iris Lamp
The Iris Lamp features an elegant form with a bent metal base and bent top ring which holds a glass shade. The cloth covered cord drapes out of the top lamp rod, continuing the subtly playful line of the frame. The lamp is marketed for Schoolhouse and brings a sense of modern tradition to any home.
Brand Attributes
Simplicity
Honesty
Quality
Mid-range prices
Continuity
Design Elements
Graphic use of line
Statement hardware
Mid-century feel
Painted metals
Persona
The Modern Traditionalist
The modern traditionalist is a homeowner who is over 35 and works in advertising. She cares about making sustainable choices and enjoys biking to farmer’s markets to buy local ingredients. She is a homebody and enjoys throwing dinner parties for her friends. She likes to travel to visit museums and mid-century houses. She uses her home to express herself by changing small details while investing in staple furniture pieces.
