Kroger Projects
HD Bedding Set, Fall 2025
In my time at Kroger, I was an integral part of the creative process from art direction and color choices to the final rounds of submission reviews. Here is a selection of home goods seen in stores this past year where I provided the artwork direction and color palette.
HD Bedding Set Process
HD Sheet Set
Spring 2025
This sheet set brought a more subtle and seasonless take on an artisanal hand feel, with an airy leaf pattern colored in a cool gray.
HD Sheet Set Process
HD 14-Piece Bath Set
Spring 2025
This 14-piece set brought together two original floral prints.This created a playful spring feeling, grounded by color choices of neutral tones.
